Search engine optimization (SEO)
Keyword research and optimization
Researching relevant keywords that users search for when looking for products or services similar to yours, and then optimizing your website content to rank for those keywords. This can include optimizing page titles, meta descriptions, and on-page content.
Off-page optimization
Optimizing external factors that can influence your site's search engine rankings, such as building high-quality backlinks from other reputable websites and social media channels
Technical SEO
Optimizing your website's technical structure and performance to make it easier for search engines to crawl and index your site. This can include improving site speed, fixing broken links, and optimizing your site's XML sitemap and robots.txt file.
Local SEO
Optimizing your website and business information to appear in local search results.This can include optimizing your Google My Business profile, adding location-specific content to your website, and building local citations.
On-page optimization
Optimizing individual web pages on your site to improve their relevance and search engine visibility. This can include optimizing page titles, meta descriptions, headers, images, and internal linking structure
Content marketing
Creating high-quality, engaging content that not only attracts visitors to your website, but also encourages them to stay longer and convert into customers. This can include blog posts, videos, infographics, and other types of content that are optimized for specific keywords and search queries